Water Revolution Foundation Announces First Anchor Partners Joining the Mission of Driving Sustainability in Superyachting
Water Revolution Foundation, the non-profit on a mission to drive and accelerate sustainability in the superyacht industry, has announced the support of nine anchor partners: Abeking & Rasmussen, Alexseal Yacht Coatings, Amels | Damen Shipyards, Benetti Yachts, Feadship, Heesen, Lürssen, MB92 Group and Rybovich. These forward-thinking companies have not only recognized the urgency to reduce the industry’s ecological footprint but have pledged substantial multi-year commitment and financial contributions. Together, these nine leading companies have made a bold statement on what the future of superyachting will look like.
“This leadership is exactly what the superyacht industry urgently needs to accelerate sustainability efforts”, said Robert van Tol, executive director of Water Revolution Foundation. “Reducing our footprint is a collective challenge and requires real cooperation. I’d like to thank our first anchor partners for sharing this vision, making it possible to start this ambitious program and call on other companies to join this revolution too.”
With the International Maritime Organization directing the maritime industry to reduce greenhouse gas emissions by 50% by 2050 from 2008’s levels, as well as the continued increase in marine protected areas, the time for the superyacht industry to act is now. “Our foundation is open to all industry companies. Sustainability is not a competitive advantage; it is a responsibility, a minimum standard that we need to continuously improve upon collectively”, said van Tol.
Water Revolution Foundation’s activities will revolve around three areas of focus: promoting new technology and empowering innovation; pro-actively creating the industry’s own sustainability agenda, going beyond legislative requirements; and reinvesting in ocean conservation.
Water Revolution Foundation plans to develop an assessment tool that can measure the impact of design and build choices along with the footprint of existing yachts and effectiveness of technical solutions. A database for verified sustainable solutions will also be initiated, facilitating designers, builders and refitters with the knowledge needed to accelerate the shift towards sustainability.
A scientific board will also provide Water Revolution Foundation with insights and guidance, along with assessing which ocean conservation and research projects are worthy of the industry’s investment. Companies who operate in the superyacht industry are invited to become partners to support this much-needed revolution.
Water Revolution Foundation is a non-profit organization, established in November 2018 to drive sustainability in the superyacht industry through collaboration and innovation. The foundation will lead the way for the industry to reduce its ecological footprint and preserve yachting’s most crucial natural resource – the oceans.